12 Amazing Bluetooth Facts

Bluetooth is a wireless technology that allows personal computers, laptops, cell phones and other electronic enables devices to communicate with each other over short distances of about 10 meters to transfer information/files from one device to another. It uses radio waves and is designed to be a secure and inexpensive way of connecting and exchanging information between devices wirelessly.

Following are a few of the most informative Bluetooth facts from the arsenal of thousands.

Fact # 1: “Bluetooth” refers to Harold Blatand who was the tenth century Danish king and unified the Norwegians and Danes.

Fact # 2: The renowned Andretti Green Racing team communicated during the race using Bluetooth devices

Fact # 3: According to a research the, this device users was expected to rise more than one billion by the year 2006.

Fact # 4: Analysts predict that one third of all new cars in the world will have built-in wireless Bluetooth connections.

Fact # 5: A lot of latest Bluetooth medical equipment, are being manufactures and deployed by hospitals to enhance the patient care.

Fact # 6: Latest wireless communication enabled devices let you watch images on your TV screen. This can be achieved using laptop or mobile phone over a wireless connection to a media viewer.

Fact # 7: Printing can be done wirelessly now! One can send files to print from Bluetooth enabled computer or mobile gadget directly to printer. There are also small home use printers that just print out color pictures by taking wireless input from cell phone or computer.

Fact # 8: The latest Multi point pairing Bluetooth enabled interface lets you connect with more than one Bluetooth devices, for example your cell phone can be connected to Stereo Bluetooth headset and your computer at a time

Fact # 9: One of the fastest growing devices in “Bluetooth hands free” and the second largest overall application, just behind the hands free is “stereo audio”.

Fact # 10: Extensive Bluetooth usage is hazardous for health. Blue tooth uses microware radio waves with the frequency range of 2.4 GHz to 2.4835 GHz and the power output from a Blue tooth radio is 100 mW, 2.5 mW, and 1 mW for class 1, class 2 and class 3 devices respectively. The class 1 is almost at the same level as cell phones are, whereas class2 and class 3 are much lower than class 1 and considered less of potential hazard then cell phones.

Fact # 11: Future of Blue tooth is expected to have information points for broadcasting channels, this will start the real usage of wireless connections inside the mobiles and enable advertising models based around users pulling information from the info points, and not based on current limited object push model. One of the best Bluetooth stereo headset companies which is expected to excel in this field is Motorola and Blackberry

Fact # 12: The latest wireless communication devices can now play a role of the “master” and can communicate with up to a maximum of 7 devices as “slave”. This group of 8 devices (1 master + 7 slaves) is called a Piconet. At any given time, data can be transferred between the master and 1 slave; but the master switches rapidly from slave to slave in a round-robin fashion to see for any further file transfer request.



Leadership Style With Vision and Focus – David Chitel, Founder of New Generation Latino

Latinos are getting great attention through the vision of David Chitel, founder of New Generation Latino Consortium. I recently interviewed David who also is Co-founder with John Leguizamo on Urbano TV. They are having a New Generation Latino Marketing and Entertainment Conference at the Harvard Club in New York on April 11th. The panel speakers are top of the line, including Ana Flores, founder of Latina Bloggers Connect.

MC: Could you describe what a New Generation Latino is?

DC: There are so many different ways which the audience can be defined and therefore can get confusing to people and subsequently, for people to put together marketing programs that are geared towards them. In general, our demographic is anywhere from 14-34 years old from a media perspective and people who were born here in the US, or grew up here and have lived here for at least 15 years and are foreign born.

There are many commonalities and for the media perspective it is important to focus on those so people can assign budgets. That is what my organization is about, to bring clarity to that and help to make them actionable because it is too big of a segment of the market that gets so easily lost in the dust because it is not so easily defined just by status. It is more about culture and lifestyle.

MC: I am part of the Latism.org community, Latinos in Social Media. We recently had a twitter party about the mujer Latina. Some of the main points discussed were the lack of role models in leadership, promoting education, and breaking some of the typical stereotypes of women as sex symbols. Are there any initiatives in what you are doing to help with these issues?

DC: I am bringing clarity to the media market so people can say, “This market exists. I need a specific advertisement to reach this market.” Or “I should be producing entertainment that is functionally relevant. “

And out of that, my hope is that more role models come about. We have examples of role models, but there is no consolidation of it that is actionable. Latism is definitely one of them, and I as well. But there is none specifically for Latina’s. I try to put Latinas and Latinos on high profile stage in my conference.

For example, I have Rosie Perez who is a very well known Latina. She is going to talk about her journey at the conference and is going to be interviewed by Jackie Hernandez, who is the Chief Operating Officer of Telemundo, obviously a very prestigious position she holds.

So my hope is that by continuing to put together people who have broken to the other side, where others who are aspiring to be like them, can hear their stories. That will get things moving. I am also going to be doing that extensively through Urbano TV. But right now NGLC is like a business platform, and Urbano TV is more of a consumer platform.

MC: What is your definition of Leadership and what can you say to the Latino youth about what leadership means to you?

DC: Speaking specifically to up and coming Latinos: To realize how much power they have both inside themselves and collectively as a group. We saw it in the last elections and we see it in the pure numbers that Latinos represent. Specifically US born Latinos who are the majority of Latinos, who have a lot of klout and can come together and leverage that as a group.

I say that because there’s 23 different Latinos nationalities and different reasons for being here and different regions. I find that the Latino market as a whole tends to work in different silos and have many successes in the different areas that they are focused on. But if we could come together more and leverage our collective, I think that will be very powerful.

And I think that is going to be my message to the millenials in particular, because they are the ones that are going to drive the agenda forward. I certainly would be proud to be a part of it. But I think we need more people to be leaders and leverage the collective. I think that is what moves forward the African American population and we need more of that. That is what will make a difference.

MC: I just received your email newsletter today for Urbano TV and saw how you are featuring different people. I think that is great because it gives them some empowerment. Tell us more about Urbano TV.

DC: What I am going to be doing with Urbano TV is democratizing the process for aspiring Latino content producers in the same way that You Tube or other platforms have done, unadulterated without the need to be distributed through television or on the cover of a magazine.

If they are uploading good content, it is going to be seen by Latinos who are interested. So I am hoping to empower content producers, bloggers or photographers who are interested in the Latino audience or if they are Latino themselves or both. That is the vision for this platform, to put the power in the hands of us and not anyone else. And no one has really done this in the media world.

MC: As a visionary, what secret ingredients can you share from going from idea to reality?

DC: To be able to handle getting something off the ground, you have to do it for the right reasons, obviously to make it for your entire life. Otherwise it is going to be tough because there’s a lot of monetary hurdles or logistical hurdles, or if you will fail, you will be questioning yourself or other people will be questioning you.

You have to be able to see through all that, have a vision over the visibility of exactly how to get where you are going and you have to be able to adapt. Some of the advice might not be good, but some of it will be good. You have to be able to listen to that and adapt to get to the other side, so to speak.

I have already built and sold a company and being a little older now, and having a little understanding of how it works, by nature I become an elder statesman, i.e. over 40. I have a little more patience and know that it is a marathon, not a sprint. It is something you have to be patient with. You have to stick with the vision and be super passionate about it regardless of any outside forces that is telling you otherwise.

MC: Since my website is called Mi Caminar, which means My Walk, and we all have a journey to take in this life, what do you do to find your own inner peace?

DC: I find a lot of peace and grounding in my family, particularly my children that remind me every day to be patient and not take life too seriously. I also have a very big outlet by playing music. I play the guitar. Physically, I do the New York City triathlon which requires a lot of training. This is what keeps me focused. I like to set crazy goals. I never even ran a 5K and jumped into a triathlon. I really love it.

MC: Since you are helping all the New Generation Latinos share their voice by creating a platform to do so, what do you think is a core thing they are craving?

DC: I think Latinos are looking to see themselves reflected more in the world of media and entertainment and not so much in the way that has been done in the past which is TV shows from Latin America or TV shows which their parents or grandparents would watch. I think they are looking more for lifestyle and something that is culturally driven. I am meaning not just Spanish market television, but general market television, films and advertising… all across the board.

I blogged about it the other day. There was a cool aha moment when I was watching American Idol when Karen Rodriguez, one of the 13 finalists, sang Mariah Carey’s ” Hero”. She went back and forth from English to Spanish and gave J Lo goose bumps.

While there were several Latinos in the mix, I think she stole the vote by showing a reflection of who she is through that song and really touched a nerve. I think more Latinos are looking to see themselves represented in that way, proud and true to who they are and where they came from and I don’t think there is enough of that. I’m looking forward to see more of that.

Thank you David for sharing your thoughts and empowering vision as you lead the way for many.

What are your thoughts and ideas as to how Latinos can be more empowered with their voices?



Internet Marketing – A Maze In A Haze?

Internet marketing, website marketing, call it what you will, can be a bit like a maze. You charge off down one route……dead end. Someone sends you off down another route with a big smile on their face…….another dead end. Another route looks promising…….until it fizzles out and you reach another dead end. You can’t cheat by looking over the hedge, it’s about 20 feet high! A big ladder so you can get a good view? No, they’ve all been hidden. None left on the planet! Except those in the vaults of the internet gurus, you suspect.

So, you keep going around this maze, and at every turn there’s advertising, all about the maze itself, telling you about which way to go. Plans of the maze which, if you follow, may get you half way round, only to find you need to buy another plan to get the rest of the way. So what do you do? Carry on around this maze unaided? Or buy another plan? You buy another plan of this maze, and lo and behold, you end up at a place somewhere near the exit into real open daylight (you think), but how do you get the correct final few turns? Anyway, maybe you’re not near the exit after all? You could be on the far side of the maze from the exit. Sound familiar?

If you’ve been researching the internet from a business point of view for any length of time, you have probably found that much of the advertising, the marketing, is about …………….. internet marketing. This is partly why it can seem like a maze. If you are not sure what is going to work to market your website, or the products in it, how do you know which advice to listen too, which “offers” to take up?

Why is Internet Marketing Such a Maze?

Marketing is a subject I’ve been interested in for many years, long before I was partner in an advertising related business in the early 90’s. Then, marketing was a quite stable world. The most recent “change” of any significance had been TV, and TV advertising had evolved steadily over several decades. It was glossy, glamorous, and………..very expensive. That was good for the big advertising agencies, and they chased the big advertisers with massive budgets for TV advertising. They had their creative departments to come up with memorable TV ads, often designed to be memorable rather than to sell, and their media buyers to buy time on the commercial TV stations.

The glamour was in TV, but every company and every agency would work on a marketing mix: radio advertising, sales promotions, glossy magazine advertising, newspaper advertising, trade ads, direct mail…..all played their part. These all had one thing in common, though: they had been around for a very long time. Marketing was a stable industry, not in economic terms, but in the “tricks of the trade”. There were a few minor variations here and there, but basically, the marketing industry had its accepted, well documented, ways of doing things. Skill levels varied of course, and that’s where competition came in between the agencies and between companies in the same industries. The point is, though, it was all basically stable. Good or bad, it was stable.

Then along came the internet. Being involved in advertising in the mid 90’s, it was obvious to me that the potential was absolutely enormous. Mind boggling. It was difficult to demonstrate, though, as speeds were painfully slow. You’d try to show someone over a cup of coffee or tea, and you’d finish the drink while the second page was loading. Try coming back in 5 years. Well, they did. With a vengeance.

The internet itself came on in leaps and bounds after that. Technically it developed rapidly. Companies started to realise they “had” to have an internet presence. Why? Well, often because their competitor did, or because they thought they should before their competitor did. They were diving in, pretty much blind; they did not understand what they were getting into. The stock markets cottoned on that something big was in the offing, so .com shares were being touted to ever higher levels. Shares of companies with no substance in most cases.

I used to trade shares on a daily basis in those days, and I never touched one internet related company. I cringed every time I saw the financial figures of a listed .com. Prices of shares were often in the stratosphere while turnover was meagre and profits non existent, then and into the future. The traders in the London Stock Exchange and Wall Street did not understand. The internet was new, there was no history to go on. They simply did not understand. They were excited, and were exciting others too. The buying was frantic. The crash inevitable.

Companies all over the world were realising, though, that they must have a web presence. Companies had marketing departments and/or advertising agencies. So they too had to go along with the the tidal wave of internet anticipation. What did they do? They followed the accepted patterns for marketing in those days. TV advertising. Radio advertising. Big newspaper ads. The massive costs of those methods bore no relationship then to the potential for additional income, for sales. They were throwing money down the drain in most cases. Why? They simply did not understand!

The internet was, and is, a revolution in communications. But the marketing industry had not had a revolution, it was too bogged down in the rest of the marketing mix to realise what was really going on here. The printing press was a revolution in communications, but it took many years to spread its influence. Radio was a revolution in communications; likewise. TV? Likewise.

The internet has been more like an explosion, and after an explosion it takes time for the dust to settle. That’s one of the reasons for the maze of internet marketing. The dust is still settling. You can’t see through the dust yet. More of a haze than a maze I suppose! No, a maze in a haze!



Multi Satellite Dish – The Best Way To Watch Your Favorite TV Shows On Two Or More TV Sets

It is often necessary to use  multi-satellite dish antenna such as the oval dish for the customers of DIRECTV or Dish Network DISH 500 as some programming languages expands beyond the satellite provider “core” programming such HDTV programming and local channels in many arenas.

Despite the custom built arrangements are costly, you can use huge number of characteristics compared with the Sky receiver. Alien satellites can be explored through multi-satellite dish arrangement. Satellite television has a premium content, pay per view and sided broadband Internet access. One-sided satellite broadband is to use the existent modem user uplink and dish on the communication channel.

To enjoy all the TV HD Direct TV programming you will need multi-satellite dish with HDTV and TV HDTV-compatible receiver.

Direct TV antenna

Direct TV Multi satellite dish antenna is compatible with all Direct TV receivers. It consists of multi satellite reflector dish. Head of Triple Multi satellite LNB with an integrated Multi switch supporting four autonomous outputs. Dish size 18×20 inches, and type is called Set A, B, C or 1, 2, 3 Set or “triple”. It is built into the multi switch, which allows up to 4 direct TV receivers with an antenna. Direct TV uses three satellites at 101, 110 and 119 degrees wide cast its programming. The satellite is located at 110 degrees allots HDTV as well as some local programs. To complete the local channels (where available) outside the broadcast antenna is not required. Sat-C LNB can receive signals (HDTV programs) from the satellite at 110 degrees while the SB-A and SB-B converter gets programming from other satellites.

Installation

Install TV antenna can be done, see the user guide allowed to you by the multi satellite dish antenna package, but always manufacturer of professional installation is encouraged. Overview of Set up is as follows:

To determine the coordinates of where you will seek multi satellite dish, using the navigation antenna and receiver installed on-screen menu. Direct satellite TV is in the southern sky that requisites a clear unimpeded picture. The distance of the cable from the receiver to the antenna must be 100 or less for better performance. Set on EZALIGN mast and connect to it a reflector to ensure a high quality picture. Attach the LNB on the antenna and tune the receiver to get signals from three satellites.

For the fine-tuning, It is needed to adjust one satellite automatically to other so that you can receive signals from all satellites

Installation kit: mounting kit TV antenna is also available to set up the antenna, and not supplied with the antenna in the package, you need to buy separately.

It includes:

1.      Hardware installs base EZALIGN Mast.

2.      Grounding equipment wire clips a ground wire.

3.      Testing level of LNB  

4.      Coaxial cables (RG 6 with F connectors) also.

Direct TV multi satellite dish antenna is available with direct TV package, as well as separately from both authorized and unauthorized retailers.



A to Z in Dish Network deals

First, what’s Dish Network?

Dish Network, owned by company Echostar, is the United States second biggest Satellite TV provider. Dish Network provides up to 256 TV channels of 100% digital picture.

Satellite broadcast licensed in 1987, Dish Network currently dish up about 10 million satellite TV customers with their free Dish Network offer in United States. With up to 256 TV channels served in three major packages (Dish Network All American Top 60s, 120s, and 180s) and various free satellite TV equipments, Dish Network is the one of the best TV setup currently in the market. Huge programming choice, crunchy digital image, HDTV-ready with SuperDISH packages, and digital video recording.

A lot of online dealers claim that Dish Network satellite TV systen is for free, is it for real?

Yes, absolutely free IF you are a first time customer! Worth $1500, these satellite equipments is totally free to get when you subscribe to Dish Network. Satellite TV providers are fighting hard to win the fierce competition that they will give you all the equipment free!

So how do they make money?

Pretty simple: the subscription fees. To get your free Dish Network satellite TV, you have to commit to a one-year subscription contract when you get into Dish Network. Infact, this is the current trend of the satellite TV business — both Dish Network and DirecTV are making money through the subscription fees in long term.

Why get it online?

Greatest satellite TV bargains are normally found on line. Why? Dish Network online retailers are the most aggressive satellite retailers cause their operating cost is awfully low compared to brick and mortar stores. They are the only one that can afford to bring you the best bargains in Dish Network.

What is the best hardware setup?

2-rooms set up, 3-rooms set up, HDTV set up … getting confused?

The best hardware set up really depends on your visualize and your location. Most people will be perfectly served by the multi-room systems right now. All the necessary equipment for up to 4 rooms, plus the installation, plus Digital Video Recorders are yours for the taking, FREE.

In this package, with just $50 of start up fees (which they will credit back your account for the same amount), you are ready to enjoy your Dish Network. As mention before, these satellite TVs equipments are given life time warranty; you won’t have to worry about receivers or dishes breaking down.

Same thing if you want to receive Dish Network HD programs. Until recently you had to buy special equipment (known as the Superdish) to receive high definition signals. Now you don’t even have to — Regular receivers (those that are freely given) like the HD-811 and the HD-DVR 921, can get all HD content.

If you want to get international programming – the strong set of Dish Network – you will have to buy an additional dish antenna at the cost of $99 (at the time of writing).

Do I need to install the dish my self?

Nope, you don’t need to do that. Dish Network retailer workers will install your satellite system for you and its totally free of charge. Instead of sweating it, just leave the installation works to a pro. You will be getting an access card once your dish system had been installed. The access card is like a license for your satellite system.



Social Media and How It Changes Being a Fan

When I was a young girl, I bought my share of Teen Beat magazines. I diligently tore out the posters of heartthrobs from the 80’s and taped them to my wall. I read the articles stating what they looked for in a girlfriend and determined that I had each and every quality and would most certainly make the perfect girlfriend. I even wrote a four page letter, thought out precisely so as to appear different from all the other letters, yet not so different it sounded weird. I sent it, convinced I’d receive a heartfelt personal letter, addressed only to me, telling me how perfect I was for him. I received back a form letter with a stamped autograph. I gave up trying to have any sort of personal connection to a celebrity at that point. Sure, I still read the articles and watched the Oscars and Emmys, but I had heard their canned answers a million times. I was over it.

Flash forward to 2014 and the difference between then and now. Social media has allowed for people to interact with celebrities and sports figures in ways that weren’t even imaginable back in the 80’s. Rather than just interviews in magazines, or even sound bites on television, we now walk into a world where real-time commentary and interactive discussions are commonplace for the rich and famous. For this reason, celebrities of any nature are able to reach out to an audience they may not be able to connect with in magazine interviews filled with answers determined by their publicists. By logging on to an online discussion, you can submit questions you want to ask and maybe, just maybe they’ll answer yours. The answers are genuine, real and conversational, most as if you’re discussing the day over cup of coffee in your kitchen. You can hear their humor, their natural responses and their candor in ways you haven’t heard before.

The use of real-time commentary, interactive discussions and social media like Facebook and Twitter helps us to build what feels like a more personal relationship with celebrities. We can “follow” our famous friends and read exactly what they felt like posting that very day. It’s off the cuff, it’s their human side, and they become regular people (to a degree) just like us. Often, they’ll give sneak peeks of what they’re working on and sometimes, they want the help of their fans in promoting their work. They may even ask for ideas on what projects they should work on next. Their humor, passion for their craft and genuine personality come out in social media formats. So for 13-year old girls everywhere? That fan letter isn’t necessary, but go ahead and tweet them if you choose.



PR/Media Exposure Campaigns: How Long Should They Be?

When it comes to generating publicity for a product or service, trying to determine the amount of time it might take to launch and maintain a successful media exposure campaign is a hard nut to crack. What is the optimal length of a campaign and how much effort will it take to get the job done effectively?

In my PR career, I have launched campaigns that needed the blast of just a few weeks of publicity and I have also maintained lengthy campaigns that generated media exposure for years. I can tell you that a single distribution of a media release is rarely effective. Most times, editors and reporters are working on multiple stories at once and need some time to consider your pitch. Although your release may indeed be interesting and newsworthy, the editor may simply not have the space to use your pitch at that point in the media outlet’s editorial calendar. So make sure he/she sees it again when that editorial calendar opens up a few weeks down the line. Keep in mind also that because media outlets receive so many media releases and story pitches these days, it can sometimes take them weeks before they actually get to something you may have sent their way. That’s why it’s important to conduct extensive media follow-ups over the course of several months to ensure media reception, proper media digestion and hopefully media acceptance of your release or pitch.

I always tell my clients, “No PR agency or publicist can FORCE the media to use their releases, but they CAN make sure that by the end of the campaign, the media has seen or heard about your message in one form or another – which will lead to solid media coverage.”

One of the keys to determining the length of a successful campaign is knowing when you have fired all your publicity bullets; when it’s time to re-pack the chambers with new ammo; or when you should move onto other marketing targets. Over the past several years, here’s how the campaign lengths have broken down for my clients:

  • 1-2 month campaigns: 9%
  • 3-6 month campaigns: 38%
  • 6-9 month campaigns: 37%
  • 9+ month campaigns: 16%

• 1 – 2 month campaigns are most often timely, date-sensitive campaigns – a release or message tied to a current event that may be outdated in 6 – 8 weeks. A while back, one client of mine quickly produced a website aimed at stopping Napster’s file sharing services. We launched a campaign a few weeks before the Supreme Court ruling and generated some great spot coverage in newspapers and TV news shows nationwide – the site and the campaign were finished in 6 weeks.

• Most new product publicity campaigns are best suited for the 3 – 6+ month time frame – allowing for the often drawn out lead-times of some media outlets. Having said that though, some product campaigns can be extended for several more months based on media reaction and subsequent consumer interest. For instance, a recent consumer electronics product publicity campaign started out as a six-month program, but that was stretched out over a year because of the sales fervor and popularity of the product.

• The longest campaigns are for those clients whose businesses or expertise are “evergreen and regenerative” – meaning they are not tied to the shelf life of a new product launch; aren’t linked to a specific date; and can be re-stoked for a new round of media interest every few months. One of my longtime clients is a “tradeshow specialist”. Her expert advice is newsworthy anytime of year and can be covered editorially year after year – especially in business and trade magazines. That lends itself to multiple articles and features month after month in a wide array of media outlets. Remember – creativity and media pitching ingenuity can help add months of success to your publicity campaign.

A large number of hours will be spent planning and shaping your publicity campaign for the media market. The preparation of the media market research and the polishing of the media release may seem painstaking, but when done right, they are well worth the effort. After the initial launch of the campaign, be prepared to spend at least an hour or two each day maintaining it: conducting numerous media follow-ups and making new media pitches, (emails, faxes, mailings and phone calls); fulfilling media requests (forwarding product photos, media kits/product samples, arranging interviews) and tracking/clipping articles and features.

If you have the time, staff and expertise to launch your own campaign, then take advantage of the media and get your message to them. But if your expertise lies in another area, and you or your staff lack publicity generating skills (or have little or no experience in dealing with the media) it might be best to hand it off to someone who can make sure its done right – the first time. Ask yourself these questions when deciding whether you can handle your own publicity campaign:

• Do I have the expertise and time to get it done effectively without hampering my current workload or that of my staff?

• Do I have the writing capabilities to put together a media release or feature pitch to which editors, reporters and producers will respond?

• Do I have the resources to conduct the media research and distribute my release to those media outlets?



Trying to Figure Your Social Media ROI

As a client attraction coach using social media and online marketing strategies, one of the biggest problems I see small business owners and entrepreneurs have is trying to measure their ROI… Return on Investment.

First: We have to understand that social media is a different type of marketing. It’s not the old traditional static style marketing that send sales messages to buy – buy – buy. Once the ad was printed, that was it for the duration of the time period the ad ran.

There wasn’t any connection or contact made with the person you were marketing to. Advertising companies controlled the marketing. Social media on the other hand is all done in real time and has leveled the playing field between the big guys with big advertising budgets and the little guys with little to no advertising budgets. For the first time, the consumer is in control.

Now your viewers want to talk with you, they want to interact and have conversations with you.

Social Media is all about people and taking the time to build relationships, it’s not about being salesy.

Second: People are not on social platforms looking for ways to spend money. They’re wanting to connect with likeminded people and people with like interests and to learn more about the things they want to spend money on. They aren’t there to actually buy.

Social Media ROI is not measured in Return on Investments, it’s measured more by Return on Impressions.

So how do you measure your Return on Impressions? By connecting and engaging in conversations with your viewers and:

  1. Building your online social media community consistently and persistently
  2. Your community in turn start talking about and promoting you to their communities
  3. Scheduling speaking engagements at live and online events and promote products or services
  4. You build your email list
  5. You’ve built brand recognition
  • These are just a few of the ways you can measure your Return on Impressions using social media. Again, it is not about sales, you’re building relationships which in turn leads to sales which in turn builds your business for traditional ROI.

Your Simple Action Step: Get the word out there and let your ideal clients know about you and what you do. Start searches on Facebook and your other social sites for your ideal clients and message them that you share a common interest (name the interest) and would like to connect with them. Careful though… on Facebook, do not send more than 25 personal friend requests a day or Facebook will shut you down for a few days.

Plus build your community, take the time to interact more on your social sites, it’s critical to your social media success. Post several times a day, using a post scheduler like Hootsuite (for posting across multiple sites) or the Facebook post scheduler (for Facebook business pages only). Ask questions, post pictures, use quotes, post blog posts, share other’s blog posts or information, and bring personal into your business page… it’s not all business.



Publicity Outside Your City – Outsourcing For More Affordable Media Exposure & Publicity Services

We all know that the Internet has taken away geographic boundaries in the business world. The accessibility and expansiveness of the Internet allows the entrepreneur/business owner anywhere in North America to search outside his local yellow pages for the best and most affordable services available. This is especially true when it comes to finding Public Relations/publicity services for your business. What it boils down to is — the Internet can mean a ‘net savings in your publicity budget.’

A few months back, I got an email from a California client who discovered that the local part-time freelance publicity specialist he had hired was charging three times the amount I charge and providing half the services I offered. Because of that, the client hired me to work WITH the freelancer in heading up this nationwide campaign launch. The freelancer told me that because of West coast cost of living/overhead, he was forced to charge the higher fees — surprisingly, he was one of the cheapest publicity pros in that area! I have heard stories like this time and time again from clients who hit the ‘net in search of a cheaper alternative to publicity/PR services listed in their local directory.

That fact was drilled home to me even more when I recently took a detailed look at my portfolio of clients. I was surprised to learn that over the last few years more than 40% of my clients for my Midwest-based PR business have come from the West coast, another 25% from the East coast and 10% from Canada. A quick e-mail polling of clients revealed the same story over and over. They simply found it hard to locate professional, affordable publicity/PR services in their area, so they turned to the Internet to find it.

Frankly, for publicity campaigns restricted to your city/region, I recommend going with a local PR specialist/firm. They typically know the local media market best and have solid media contacts there. But for a national or industry/trade specific publicity campaign for your product/business, explore the possibility of hiring an individual or company outside your geographic area – especially if your product has nationwide appeal. One client remarked that he liked how our campaign brought a Midwest feel to his East coast-based business and helped him open up potential new business avenues. Another client said he looked to outsource to a small to mid-sized city PR business because, as he put it, “No matter the size of the office, West coast PR firms seemed very plastic and glitzy, while the East coast firms seemed to be too hectic, almost frantic.” That may indeed be a huge generalization on his part, because I’m certain there are wonderfully professional PR businesses in almost every city.

Be advised – mechanically, most publicity/PR agencies do basically the same thing. Sure each firm/office/freelancer has their strong points. The major difference lies with the respective creativity, ingenuity and professionalism of the PR individual or staff.

Don’t take this to mean that cheaper is better – there is certainly something to be said for the phrase “you get what you pay for”. Just don’t pay three, four or even ten times as much to get you the same amount of quality. Look for a firm that can give you an entire campaign from start to finish – release/kit, media market research, media contacts, large-scale media distribution, media tracking/clipping – not just a $100 – $500 release distribution.

Take to the ‘net and see what you can find. Above all, ask for references, writing samples, publicity placement history – where they have generated publicity for past clients. Make sure they are technologically advanced enough to get timely, high-quality publicity information to media outlets all over the nation that benefits your business. Look for a PR service with a broad range of media contacts in multiple formats (print, broadcast & Internet) and strong media tracking capabilities. Some PR pros promise to pitch your campaign to hundreds of magazines and newspapers when your strongest media market may be in radio/TV shows & newscasts – or vice versa.

I am not reinventing the publicity/PR wheel here, I am simply saying that when it comes to generating publicity for your business or product, the best match for you may not be in the big glass building in your city’s downtown. Big firms in big cities most often mean big fees and not necessarily big quality.

Bottom line – the Internet is giving entrepreneurs of all types the opportunity to afford publicity – publicity from outside your city.



Direct TV and HD – What’s The Story?

So, you want to get into the HD scene and don’t know where to start? First, you’ll need to make sure you have an “HD-ready” television set to go with the service, that way you’ll actually be able to see the beautiful views and awesome sounds that HDTV will provide you with. You’ll most likely have to check your TV’s manual to find out if it supports 720p, 1080i, or 1080p, 720p and 1080i are the same, but most TV makers put 1080i to attempt to fool you, so watch out for that.

Now, you’ll need to decide which TV service you would like, Direct TV, Dish TV, or cable. With cable, you’ll get about 55 HD channels depending on which cable provider, with satellite TV, you’ll get 73 HD channels, and with Direct TV, you’ll receive 92 of your favorite HD channels, whereas with cable and Dish TV, nearly half of the HD channels you’ll be getting will be ones you’ve probably never heard of and if you have they are ones that you want and feel you need for the total HD experience.

For example, have you ever heard of Treasure HD, or Equator HD? No, no one has, and no one watches those channels either, so in fact, many people are paying extra for tons of channels that they have never heard of and will never watch. With Direct TV, you’ll be getting all the HD movies you could ever want with channels like Universal HD, Sony, Warner Brothers, and the traditional movie channels in HD, such as HBO and Starz. Direct TV also offers local High-Def channels, unlike what the cable companies would like to tell you on their commercials and DirecTV adds more HD programs all the time so there is little worry of tiring of these movie stations. Direct TV offers as many local HD channels as cable does, such as ABC, NBC, CBS, and Fox. Of course, like cable, the availability depends on the region.

As with cable, you will also have to get a separate receiver for your HD channels with HDTV Direct TV. The basic HD Receiver for Direct TV will give you 1080i (720p) picture, while the Plus version will give you the full 1080p picture that is truly worth showing off on your new flatscreen. You’ll only pay a one-time fee, though, for most Direct TV boxes, while with Cable ones, you have to pay so much per month.